Ride Your Bike in Something Better.

We started Chiaro to help more people feel confident on a bike. Movement and everything it gives us—clarity, strength, joy—should be grounded in inclusivity. That's why we stand for makeshift magic, low-stakes freedom, intentional imperfection, and good laughs.

The first outfit came from a simple need: something flexible, flattering, and easy to throw on. Less to lose, one piece to wash—and nothing to overthink. Designed without the usual clichés.